Mondato Global Mobile Value Transfer Index: Country Report - Mexico
Mondato MVT Index Country Report 2009 – Mexico
Mexico’s mobile value transfer (MVT, aka mobile financial services) market growth potential is great, but the country has yet to fulfill its promise. A high mobile penetration rate and stark income inequalities as well as urban/rural and international migration are healthy pre-conditions for the success of various types of MVT service offerings. However, some structural restrictions have thus far impeded MVT from taking off here. The government understands the importance of said services, demonstrated in part by the issuance in July 2009 of new mobile banking regulations that aim to facilitate MVT.
Read our MVT Index Country Report - Mexico to better understand Mexico’s MVT market and its possibilities and restrictions, in order to be ahead of the curve and create your winning road-map, understanding which obstacles may have more or less impact on your planning.
The report describes and analyses the environment in Mexico, as pertains specifically to mobile value transfer and all the players involved. It reviews government and economic policy stability and sustainability, as such macro factors affect every industry, including MVT. Different channels such as telecom and banking are assessed to highlight potential partners/clients/competitors. In addition, the report considers population factors, such as income and migration patterns, to evaluate the possibilities for growth of the different types of MVT (additive and transformational mobile banking, bill payment, international remittances, etc.).
20 pages and nine charts provide a succinct yet detailed description and analysis of Mexico’s MVT market, so that you are able to evaluate your position vis-à-vis Mexico as a market and determine your next steps.